Brand promotion refers to the ways a brand promotes and advertises itself--its identity. The focal point is not so much the products themselves, but the identity of the brand, the name; thus it is important to have a strongly-stated and clear identity to market to consumer audiences. Brand promotion engages consumers in an effort to raise sales. It aims to encourage continued consumption, build brand equity, increase customer loyalty. These endeavors are done through creating a sense of belonging, a club that consumers can be a part of if they align themselves with the brand. Brand promotion utilizes various mediums from print to radio to television, but relies mostly on repetition of the brand and its message toward the public.Propaganda aims to influence the views of masses of people in efforts to inspire change and/or action. This is done by selectively presenting one-sided arguments in exaggerated, saturated, emotionally loaded fashions. Propaganda usually relies upon the direct manipulation of emotions, encouraging emotional response over rationality, creating the feel of a movement, and building upon the hype and momentum to expand its scope of influence. Mediums of propaganda vary with era as well, from print to television to internet to books. Propaganda has generally proven quite effective, as it pulls on the core feelings of a people, and in turn disseminates exponentially to others.
Information graphics works to present complex information in easily digestible forms, such as diagrams and graphics, often in a metaphoric manner. What sets information graphics apart from the other two information design methods is the actual amount of research and though that must go behind each thought and sketch. Information graphics allows for the transferring of knowledge and data to would be difficult to understand otherwise, like if it were presented in a normal document. Often, symbols and images are employed in conjunction with text, being arranged as a metaphor.
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